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Features of Good Product Label
The manner in which a business owner designs and prints their stickers is critical to the product marketing. The manner in which as been designed is likely to convince customers to buy your products rather than the products which are sold by your competitors. Research shows that many customers walk into a shelf and likely to be influenced by the way in which a product has been advertised hence making them to make an instant decision on the product to buy. It is therefore important for a business owner to understand key features of effective labels.
A business owner should be aware that the products labelled should be able to pass information to the customer in order to motivate them to buy your product. In order for potential buyers to spot your product, print shops should ensure that the labels the print are clear not cluttered and the contents on the label is readable.
Many supermarkets usually stock different brands of the same product in one shelf. The labels printed by your print shop should therefore be made attractive purposely to make potential customers easily identify your brand from the rest of products offered in the market. The label shape, graphics and fonts used during sticker printing should be able to appeal to the customers hence attracting them to buy your product.
A good product label should have elaborate and appropriate information concerning the product in order to pass necessary information to the buyer to enable them know about the product. The print shop should include any nutritional value of the product, any instruction on how to use their product or warnings if the products use can result to any risk. More importantly, for the buyer to be delighted using the product, the print shop can consider adding information on accreditation if available, advice on nutrition or even incorporate the product into a recipe.
The material used in sticker printing and the manner in which the sticker finish is done is an important element that makes the label effective. The print shop may consider eliminating if or coating the labels in order to protect it against any moisture especially if there product is to be stored in different temperature regulated environments.
Your product sticker should contain the contact details that your business may be reached on should the customers need to call you. The contact information could be your business mobile number, website address or social media address.
Source: about his